About Arden & Sons.
For over three generations, Arden & Sons has been dedicated to preserving the soul of remarkable pianos.
From world-class concert instruments to cherished family heirlooms, each piano receives the same level of care, expertise, and respect.Our atelier in the heart of Amsterdam welcomes musicians, collectors, and enthusiasts seeking craftsmanship that stands the test of time.
Big ideas, real impact.
The homepage focused on conveying the character and craftsmanship of a piano atelier that has been passed down through generations in this family. We expressed this through a design that uses dark tones, beautiful imagery, and thoughtful lighting to create a cinematic yet realistic atmosphere. We also told the story of how Arden & Sons began, which helped visitors feel a stronger connection to the company. The result was an increase in live appointments and new customers.
Taloired for real live services.
The services page is designed to give visitors a clear picture and strong sense of the range of services Arden & Sons provides. We highlighted each offering and supplied visitors with all the relevant details they need to understand benefits and next steps. The page concludes with a targeted call to action aimed at increasing in‑store traffic and driving higher sales..